Getting To Know You: Differences Between Your Bio, EPK, & Press Release

Many artists often confuse or incorrectly alternate the following marketing materials: Electronic Press Kits (EPKs), Artist Biographies, and Press Releases. While these documents may overlap in some areas, each serve a specific purpose and can often be directed at different audiences. Although someone else may prepare them, it is important to be familiar with their … Continue reading

Electronic Press Kits: Get Your Music Heard!

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. A few years ago, an artist might grab a CD, fold a copy of their bio around it, shove it in a bubble-wrapped envelope, slap a mailing label with one of countless record label addresses on … Continue reading