Getting To Know You: Differences Between Your Bio, EPK, & Press Release

Many artists often confuse or incorrectly alternate the following marketing materials: Electronic Press Kits (EPKs), Artist Biographies, and Press Releases. While these documents may overlap in some areas, each serve a specific purpose and can often be directed at different audiences. Although someone else may prepare them, it is important to be familiar with their … Continue reading

Beats by Dre: A Lesson in Brand Diversity

Editor’s Note: The Retox event hosted by DJ Tedsmooth at the Beats by Dre store in NYC has been rescheduled for Friday, January 13th. Learn a trusted lesson about the importance of expanding your brand and scroll below for important details on how you can be a part of an EPIC event in music on … Continue reading

9 Ways to Stay Motivated to Blog

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. This topic was recently suggested to me by one of my Twitter followers who needed help staying motivated to write new content for his blog.  I thought it was funny he turned to me for advice … Continue reading

Electronic Press Kits: Get Your Music Heard!

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. A few years ago, an artist might grab a CD, fold a copy of their bio around it, shove it in a bubble-wrapped envelope, slap a mailing label with one of countless record label addresses on … Continue reading