Getting To Know You: Differences Between Your Bio, EPK, & Press Release

Many artists often confuse or incorrectly alternate the following marketing materials: Electronic Press Kits (EPKs), Artist Biographies, and Press Releases. While these documents may overlap in some areas, each serve a specific purpose and can often be directed at different audiences. Although someone else may prepare them, it is important to be familiar with their … Continue reading

Beats by Dre: A Lesson in Brand Diversity

Editor’s Note: The Retox event hosted by DJ Tedsmooth at the Beats by Dre store in NYC has been rescheduled for Friday, January 13th. Learn a trusted lesson about the importance of expanding your brand and scroll below for important details on how you can be a part of an EPIC event in music on … Continue reading

My Music, Inc.: How to Manage the Business of Selling Your Music

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. A musician is in essence the owner of a sole proprietorship, a business entity run by one individual. As a recording artist, you wear many hats – you’re the CEO, the secretary, the product manager, the … Continue reading

Copyright Basics for Recording Artists: Protect Your Music

Copyright law is an integral and often controversial part of the music business. It is the basis for almost every deal that involves recording, touring, publishing, and more. Copyright law determines not only who owns the music, but also, most importantly, it determines who receives royalties every time the music is licensed, recorded, sold, and/or … Continue reading

Music Industry Networking: Create An Effective Elevator Pitch For Your Brand

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. What would you say if you were on an elevator with your music industry idol? How would you use this short window of time to convince them to hear your music? To seize this possible once-in-a-lifetime … Continue reading

9 Ways to Stay Motivated to Blog

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. This topic was recently suggested to me by one of my Twitter followers who needed help staying motivated to write new content for his blog.  I thought it was funny he turned to me for advice … Continue reading

Electronic Press Kits: Get Your Music Heard!

Disclaimer: Please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. A few years ago, an artist might grab a CD, fold a copy of their bio around it, shove it in a bubble-wrapped envelope, slap a mailing label with one of countless record label addresses on … Continue reading

Staying Dedicated to Your Craft

Disclaimer: please note that IXiiV Records, LLC now goes by IXiiV Artist Consulting. You can email us at consulting@ixiiv.com. Have you ever watched your favorite artist and thought, “I’m going to be like them someday”? Or, better yet, have you ever seen someone who’s “made it” and thought, “I KNOW I have more talent than … Continue reading